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Outdoor Retailer bringing its biggest fans into the fold

Typically closed to the public, the trade show is adding a public outdoor adventure festival, block party.

A visitor walks past items on display at the Utah based Black Diamond Equipment booth during the Outdoor Retailer trade show in Salt Lake City on Wednesday, July 26, 2017. The general public is not allowed into the trade show, but OR is finding other ways to encourage public interaction. (Francisco Kjolseth/The Salt Lake Tribune via AP)