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As NCAA digs in against new law allowing college athletes to profit from their likenesses, Utah athletes, officials weigh in

(Aaron M. Sprecher | AP file photo) An athlete stands near a NCAA logo during a softball game in Beaumont, Texas, in April 2019. California will let college athletes hire agents and make money from endorsements, defying the NCAA and setting up a likely legal challenge that could reshape U.S. amateur sports.